We've all experienced it – buying a new DVD, then realising after watching it for the first time that we don't like the film or it doesn't meet our expectations. Now there's an alternative to giving it away or selling it: swapping on Hitflip! Not everyone has the same taste, and you'll certainly find someone there who would like to watch the film. It's a simple process: the user enters the EAN of the item (this can be found below the barcode), and then states that they would like to swap the item. Each item is given a flip valuation based on a number of complex factors. Items aren't swapped directly between users, but instead swapped for a certain number of Flips. It's simple and safe, as there is a guarantee in place to protect both sender and receiver. Each swap costs just 79p, and the user can keep the DVD they receive. It couldn't be better! You don't just have to swap DVDS, but also music CDs, audiobooks , games and books can be swapped for other items. One of the main things behind Hitflip is its large community that grows daily. Every item can be commented on, rated and reviewed, and you can also add photos of actors or authors. News about Hitflip can be found in the Hitflip blog.